Enabling brands to reach out to consumers in their primary ambience of consumption. the rationale: Earlier, brands would need to spend huge amounts in organizing promotional activities at with permissions, event setup and manpower adding to a major cost. At the same time, the number of Leads generated does not ensure enough ROI for brands to fully utilize this medium.
Theme Based Events/ Exhibitions are Organized Occasionally in Malls / Housing Societies / Corporate Parks / Hotels & Clubs to Ensure Maximum ROI with Least Commercials for Participants.